In a move to further strengthen Sri Lanka’s burgeoning tourism ties with Poland, the Sri Lanka Tourism Promotion Bureau (SLTPB) welcomed popular Polish celebrity couple Cezary Pazura and Edyta Pazura to the island nation.
Cezery Pazura, a renowned Polish actor, after whom the asteroid (669588) Claw was named by the International Astronomical Union in 2014, and his wife Edyta Pazura arrived at the Bandaranaike International Airport in Colombo on 19 August on a Qatar Airways flight at 2:05 a.m. They were greeted at the airport by officials from the SLTPB.
The visit of this influential Polish couple is part of the SLTPB’s strategic efforts to promote Sri Lanka as a premier tourism destination among Polish travellers, and encourage them to experience the wonders the island has to offer. By hosting high-profile figures like the Pazuras, the Bureau aims to create greater awareness and buzz about Sri Lanka in the Polish market.
During their 14-day stay, the celebrity couple will participate in a series of promotional activities organised by the SLTPB. This will include visits to popular tourist sites across Sri Lanka with different cultural and social experiences, media interviews, and social media engagements. The SLTPB will also host a dinner reception for the celebrity couple with the Polish community in Sri Lanka.
The goal is for the Pazuras to share their first-hand experiences and impressions of the country, ultimately inspiring more Polish tourists to book their next vacation in Sri Lanka. The SLTPB is confident that the celebrity couple’s visit will generate significant buzz and translate into a spike in Polish tourist arrivals in the coming years.
The SLTPB’s strategic push to target the Polish market is part of its broader efforts to diversify Sri Lanka’s tourist source countries and attract visitors from emerging markets. By tapping into the Polish outbound tourism segment, the Bureau aims to boost Sri Lanka’s overall tourism numbers and contribute to the economic recovery of the island nation.
FT