The creative contingent from Sri Lanka stole the limelight at the Spikes Asia Festival of Creativity 2019 in Singapore recently, sweeping all facets of the competition - at the student, young professionals, creativity and jury level, bringing glory to Sri Lanka at the biggest festival for marketing communications in Asia Pacific.
Nine young professionals and one tertiary student from Sri Lanka’s advertising, PR and design industries represented the country at the annual Young Spikes 2019 competition which is considered to be the Asian games for the advertising industry.
Metal Factor aims to help Sri Lanka’s advertising industry achieve its ambition of achieving world-class standards and gain global recognition for the industry’s talented professionals and creativity. Metal Factor’s initiatives are focused on benefiting the youth and the industry as a whole in meaningful ways.
Metal Factor has realized its vision - with this triumph of the Sri Lankan industry at the Spikes Asia 2019. Anusha Wijeyaratne - Creative Consultant, Phoenix Ogilvy & Mather, was selected to sit on the Outdoor and Radio and Audio Jury at Spikes Asia 2019. Creating history, she was also invited to serve on the Glass jury, a first for a Sri Lankan.
As one of Sri Lanka’s foremost creative directors, Anusha has been responsible for some award winning creative campaigns throughout her career. Ranil said, “Anusha is one of Sri Lanka’s most talented creative leaders. She is also an exemplary professional right down to her fingertips.”
Commenting enthusiastically on this year’s performance of Sri Lanka’s marketing communications industry Ranil de Silva, the Sri Lankan Representative for the Spikes Asia Festival said: “It is indeed a moment of pride for me personally, and for the Sri Lankan industry and for the nation as a whole to have been applauded across every level of competition at Spikes this year. Their triumph reaffirms my determination to take Sri Lanka to the global stage of creative leadership. I have been committed for the last 10+ years to promote our talented young professionals through Metal Factors, to elevate their creative potential on a wider platform. Metal factor is an initiative I have personally created to give back to the industry which has given me so much of joy, recognition and rewards.”
This year, the Young Spikes competition was conducted by Metal Factor in partnership with the 4 As. Ranil stated that he was most grateful to Sugibun Sathiamoorthy - President 4 A’s and Rameez Fazal - Chairman of the Young Spikes competitions for their dedication and for the outstanding manner in which they conducted the competition.
The Spikes Asia Festival is the region’s oldest and most prestigious event that recognizes the best work in the categories of Film, Print, Outdoor, Radio, Digital, Direct, Promo and Activations, Media, Design, Poster, Craft, Integrated, Mobile and PR.
(Daily News)