Cash strapped SriLankan Airlines strives to survive in the face of mounting loses by introducing business and brand promotion along with exploitation tactics without resorting to restructural procedueres suggested by the government.
The total debt of Sri Lankan exceeded US 750 million dollars, according to the mid –year Fiscal Position Report -2019 of the Finance Ministry.
Presidential committee appointed by President Maithriplan Sirisena has recommended the restructuring of the airline in terms of financial and institutional levels, official sources revealed.
Recommendations were also made on developing an effective strategic plan and a business operating model, restructuring of human resources, developing an independent procurement process, brand promotion and exploitation activities.
Despite dwindling revenue, high overhead costs, waste, irregularities and corruption, the SriLankan Airlines has taken measures to lure air passengers offering “amazing discounts” to over 35 destinations.
It has recently launched ‘SriLankan Travel Fest’ offering an amazing discount of 40% on Business Class to over 35 destinations when booked through its online channel www.srilankan.com.
An upcoming promotion will also offer a discount of 25% on Economy class tickets when booked through the airline’s official online platform.www.srilankan.com.
This offer gives travelers the freedom to travel anytime over a lengthy period from 27thJuly 2019 to 15th July 2020 on Business Class. This valuable promotion can only be booked over a 9-day period startingon 20th July 2019 and ending on 28th July 2019.
The SriLankan Airlines “Travel Fest” for Economy Class travel that would follow shortly enables passengers to enjoy travels from 15th September 2019 to 15th July 2020.
More than 35 destinations are up for grabs in this offer, with limited numbers of seats for certain destinations and discounts being awarded on a first-come-first-served basis.
According to recent reports state-run SriLankan Airlines total loss increased to 12,961 million rupees in the first four months of 2019.
(LI)