Sri Lanka has initiated export promotional activities via online due to the difficulties of organizing physical export promotion programmes during this Covid pandemic situation, the Sri Lanka Export Development Board (EDB) disclosed.
These online sessions between local businessmen and foreign counterparts will be carried out in collaboration with Foreign Ministry and the Sri Lankan Missions overseas.
It will enable foreign buyers and Sri Lankan exporters meet via virtual platforms with the objective of creating trade linkages between Sri Lanka and the rest of the world, as it is imperative to sustain the nation’s export promotional activities in spite of severe challenges caused by COVID-19, EDB announced.
Targeting the Americas region, B2B events were carried out with buyers mainly from the USA, Brazil and Chile for product sectors such as personal protective equipment (PPE), tea, cinnamon, curry leaves, coconut oil, beer, fabrics, lingerie, shapewear, coir-related products.
As a result, some exporters are currently discussing with foreign buyers to send samples while few of them are making arrangements for their first orders.
Another virtual business meeting was conducted between six buyers from Qoo10 online platform and Sri Lankan companies related to kids’ stationary and educational toys in partnership with the Sri Lankan High Commission in Singapore and Singapore Business Federation.
Sri Lankan exporters in apparel and spice sectors benefitted by a B2B meeting programme jointly organized by the EDB and the Sri Lanka Embassy in Poland in collaboration with the Honorary Consul for Sri Lanka in Poland.
For the Japanese market, three B2B sessions were held for coir-related products, cocopeat and ayurveda and herbal cosmetics.
(LIN)